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Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are...
As you reopen your business to the public, you need to be smart about how you balance your bottom line with the health and safety of...
In-store pickup is concept that’s been a long time coming in the retail world. As long as brick-and-mortar businesses have been embracing...
Meal delivery has exploded in popularity. Close to $200 billion USD is spent on delivery and takeout each year—even prior to COVID-19,...
As states and provinces get ready to reopen, retailers must walk the careful balance of opening to the public while keeping everyone...
Imagine: you’re browsing Instagram. You see that a spice and kitchen supply brand you follow has posted a new story. Curious, you...
Ecommerce accounted for 16% of total retail sales in the United States in 2019, and online shopping is only set to grow in 2020 and...
In late March, Ontario ordered the closure of all non-essential workplaces to help slow the spread of COVID-19 and flatten the curve...
Fashion and apparel is one of the largest and most innovative industries in the world. Many of the retail concepts that we experience...
When the first debit cards were introduced to the American public, they weren’t exactly easy to get—and they were nowhere near...
So you’re at the stage where you’re contacting a payment service providers and collecting quotes—you’re getting information...
Behind every savvy business decision is, to some extent, data. What separates the good from the great business owners is the ability...
Chances are that if you’re reading this, you want to improve your online store’s performance. Good news: you’re in the right...
It’s entirely possible that your store isn’t just meant to sell products, but to offer services too. Retailers who sell and service,...
Standing out from the crowd isn’t easy. Competition is particularly tough during the holiday season when everyone is pulling out...
The holidays are almost upon us. In this ever-important retail season, getting ready means doing it bigger and better every year. Without...
If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can...
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