Leica creates a picture-perfect customer experience with Lightspeed
The legendary Leica name is built on innovation and a tradition of excellence. Selling high-quality cameras and accessories for over 100 years, the brand opened its flagship retail store in SoHo, NYC, in 2013. The 1,500 square-foot space is also home to a must-see gallery displaying local and established artists.
Business type
Photography store, gallery
Products used
Lightspeed Retail
Location
New York City, USA
Challenge
Leica is not just a brand, it's an experience—and general manager Chris Durkin was faced with the challenge of bringing that company mantra to life. He wanted to create a space where customers didn’t feel rushed or pressured to buy when they arrived. To accomplish this, he needed a POS solution that would transform the retail floor into an interactive environment. “Leica is a high-end brand, and we believe that all our customers are high-end customers,” says Chris.
Solution
Lightspeed’s fully mobile POS solution was integral in creating the personalized experience that Chris was after. Leica now offers customers a lounge area where they can sit with employees, explore the gear and purchase on the spot—if they choose. “When we decided to open a Leica store here in SoHo, we knew we were going to get a lot of attention and a lot of visitors,” says Chris. “We like the freedom to sit down with customers and we even have a private seating area for this.”
"Lightspeed for iPad benefits us hugely. Being able to sit with customers and display our products on the iPad makes the sale more personable."
Chris Durkin, General Manager
