The Daily Edited maintains their customer database in Lightspeed
Founded less than 4 years ago by lawyers-turned-jewelry makers Alice and Tanya, The Daily Edited is already a leader in the high-end monogrammed accessory industry. With their head office in Sydney, Australia, The Daily Edited is making the most of this fast-growing industry, boasting stores from Singapore to New York.
Business type
Accessories store
Products used
Lightspeed Retail
Locations
Sydney, Australia
New York City, USA
Challenge
At its core, The Daily Edited is in the personalization business. Keeping track of customer details like past purchases, preferences, birthdays, and names isn’t just a nice touch—it’s crucial to the customer experience. Since every purchase is monogrammed, recording the details of customized work is essential for both production and future purchases.
Solution
Lightspeed helps The Daily Edited excel at the personalized service at the heart of their business. With the easy-to-maintain customer database, they’re able to offer a personalized experience in-store, then nurture those offline relationships with targeted marketing offers—for new collections, for instance—based on purchase history. And since work orders are automatically logged within customer profiles, they can be consulted anytime, making repeat orders simple and efficient.
"Many shoppers continue to shop in-store because we've formed a relationship with them and they want that part of the relationship."
Sam, Store Manager
